Our strategy

A focused growth strategy delivering strong sustainable results.

About our strategy

The Board believes the execution of this strategy will enhance shareholder value.

Organic growth will continue to be driven by capitalising on our leading market positions in the UK and South Africa. Our strategic initiatives will ensure we maintain the provision of innovative new product programmes, excellent customer service and investment in our brand portfolio. We will also reinforce our “designed in Britain” credentials as well as capture the growth opportunities in South Africa and Sub- Saharan Africa where medium-term growth rates are likely to be higher than those in the more developed markets. We will continue to drive faster revenue growth in our existing export markets and develop new emerging export opportunities.

Acquisitions will be targeted at complementary market and industry segments exhibiting attractive returns on capital which are likely to be in bathroom and kitchen products with exposure to commercial and specification segments. The successful acquisitions of Vado, Croydex, Abode, Merlyn and the House of Plumbing business all demonstrate the execution of our strategy.

Our Mission 

“To be a leading supplier of bathroom and kitchen products in selected geographies, offering strong brands, contemporary designs, trusted quality, outstanding service, innovation and a wide product range.”

Our strategic objectives:

  1. Share gains and sector focus - Pursue a faster and focused growth strategy to scale the size of the Group organically

  2. Acquisitions - Target acquisitions in selected geographies and complementary product markets with attractive returns on capital

  3. ESG - Continue to ensure high standards of corporate governance and responsibility and place sustainability at the heart of our business

  4. Operational excellence - Leverage revenue synergies and efficiencies within our portfolio of complementary businesses

  5. Product vitality - Maintain investment in our strong brands and new product development programmes

Our strategic targets:

  • Grow Group revenue to £600m by 2025

  • Maintain approximately 50% of Group revenue derived outside the UK

  • Achieve a sustainable underlying return on capital employed of above 15% through the economic cycle