Our business

Maximising shareholder value through continuous investment.


We have a well-established, successful track record of serving consumers, architects, designers, developers, retailers and wholesalers. Our emphasis is on strong branding, contemporary designs, trusted quality, outstanding service, innovation and breadth of product range.

Our key inputs

We are focused on providing sustainable value creation whilst being committed to operating in an ethical, entrepreneurial and responsible manner with the highest standards of corporate governance.

  • Providing our employees with a safe and positive working environment
  • Open, transparent and entrepreneurial culture and de-centralised operating model
  • Strong cultural values aligned to our “Norcros DNA”
  • Strong brands, contemporary designs, trusted quality, innovation and a wide product range
  • Continuous NPD programme driving organic market share growth
  • Customer centric approach
  • Committed to operating in an ethical and responsible manner
  • Upholding the highest levels of corporate responsibility and governance
  • Minimising our negative impact on the environment

Our Group

We organise our Group into two geographic areas: the UK and South Africa. This gives us a combination of well established businesses with strong market positions and growth opportunities in new markets.

In the UK

In the UK we offer a wide range of quality bathroom and kitchen products both for domestic and commercial applications. Our portfolio of businesses is well established, services a broad customer base and benefits from leading market positions and strong brands.  

Triton ShowersMerlynVadoCroydexAbodeJohnson Tiles, Grant Westfield.

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In South Africa

Our complementary businesses in South Africa operate principally from a shared manufacturing and administrative site near Johannesburg, allowing them to maximise operational, revenue and cost synergies. 

Tile AfricaJohnson Tiles South AfricaTALHouse of Plumbing 

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 Investment case

Why we outperform?

It’s in our DNA.

We have a clear investment case and a resilient business model;
we are well positioned for future growth.


  1. Focused operating model
    A leading supplier of bathroom and kitchen products in selected geographies.
  2. Experienced management team
    Our management team has considerable years of experience of successfully operating in our markets and segments.
  3. Leading market positions and brands
    Our brands and products hold market leading positions or have a significant share of the markets we operate in.
  4. Group-scale advantages versus smaller competitors
    A well-developed and leading supply chain infrastructure, joint product development sharing costs and strong balance sheet to support business growth.
  5. Balanced and diversified business portfolio
    Multi-product, broad channel coverage, wide market positioning and geographical diversification.
  6. Flexible and capital light model
    Focusing investment where our expertise achieves the best return for investors.
  7. Innovation and new product development
    We constantly invest in innovation and developing our product portfolio to better meet our customer requirements and refresh our offering.
  8. Clear and focused strategy
    £600m revenue by 2025, 50% of revenues derived from overseas and sustainable ROCE of >15%.