Our business

Consistent standards. Considerable resources.


We have a well-established, successful track record of serving consumers, architects, designers, developers, retailers and wholesalers. Our emphasis is on strong branding, contemporary designs, trusted quality, outstanding service, innovation and breadth of product range.

Our key inputs

We are focused on providing sustainable value creation whilst committed to operating in an ethical, entrepreneurial and responsible manner with the highest standards of corporate governance.

  • Providing our employees with a safe and positive working environment
  • Open, transparent & entrepreneurial culture and de-centralised operating model
  • Strong cultural values aligned to our “Norcros DNA”
  • Strong brands, contemporary designs, trusted quality, innovation and a wide product range
  • Continuous NPD programme driving organic market share growth
  • Customer centric approach
  • Committed to operating in an ethical and responsible manner
  • Upholding the highest levels of corporate responsibility and governance
  • Minimising our negative impact on the environment

Our Group

We organise our Group into two geographic areas: the UK and South Africa. This gives us a combination of well established businesses with strong market positions and growth opportunities in new markets.

In the UK

We operate through seven complementary and market leading businesses with strong brands: Triton ShowersMerlynVado, Croydex, AbodeJohnson Tiles, Norcros Adhesives.

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In South Africa

We are a leading manufacturer of ceramic tiles and adhesives and a leading retailer of these and associated products, such as sanitaryware, under the Tile AfricaJohnson Tiles South AfricaTAL and House of Plumbing brands.

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 Investment case

 Delivered a decade of sustained growth

  1. Organic revenue growth enhanced by acquisitions
  2. UK profit growth, South Africa turnaround and exit Rest of World
  3. Strong return on Capital
  4. Track record of progressive growth

Well positioned for future growth

  1. Portfolio of complementary market leading businesses with strong brands
  2. UK strategic focus on attractive trade, specification and independent segments
  3. Norcros business model winning share in fragmented markets
  4. Increased opportunities to take further market share in fragmented markets